Online Clothing

Online clothes shopping gets the human touch

For real fashionistas, nothing beats shopping visceral thrill. It's ridiculously easy to buy online is no substitute for the real thing - you say, running your hands over a silk dress, or you can not try it on for size.

Soon buyers with their emotional reactions, the online details and fabric care and feel and will be able to share. Such a network of users to contribute their ideas by fashion designers to design new clothes can help.

"We represent different fabrics are looking for different ways," Sharon Baurley, dubbed Digital Sensoria project, which is to design a reader brunel University, London, said. Baurley and colleagues dress in a slightly more realistic way to portray that take advantage of touchscreens iPhones, iPads and other tablet computers are developing applications. You do not have to, though - Shoogles clothes, he said, in real life as interactive users, rub or pinch the material can stretch, so that creates the illusion of movement similar to the stop-frame animation a process, are made using the same feeling at your fingertips. People can upload their own design.

Baurley Facebook team up touching it measures a person's physiological response and is transformed into a like or dislike the button "Like" Souped up version is investigating. For that you have read the nerve signals that an EEG cap, like the need for complex biosensors, but in the sense of some form of sensor can be added to a smartphone, the team said.

Clicking a button on the sensor, a sentiment that would reflect a more accurate sense. "People always are not aware of their own emotions and feelings," Digital Sensoria project is a member of the University College London's Nadia byancy- Berthouze, explains.

The project will also help retailers. "To get closer to their customers and products to gain insight into the perceptions of the new methods and tools to enable retailers, the main interest is not important," Baurley said. She recently designed by their clients to help crowdsource a project in collaboration with the British store Marks & Spencer has started.


Designers upload their sketches of ideas, images and customers and may be involved in the design of their likes and dislikes, reflected by the response from Dress up. "People want to have a voice, and digital tools that enable," Baurley said.